By George Kittredge
This morning I came across an informative new blog called Writing Simplified. What caught my eye was their March 20th post on "The Importance of Titles." This is a subject I have been giving some thought to lately and, for the most part, I tend to agree with the post's author that "titles are the single most important determiners of whether your writing will be read."
The author's advice is to give the title of your work great consideration before you publish. And that makes a lot of sense.
The title is definitely the most important determiner if you've written a white paper or a document designed to be a download. However, if your writing is a book that will be published and possibly sold in bookstores and at conferences, the title is only half of the puzzle. The second half is the book cover itself - the artwork, overall design, color combinations, size of print, etc. It's the combination that will determine whether your book will be (1) picked up and (2) opened.
However, with this in mind, here are some thoughts to consider with creating a title for your book.
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