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Diane Hessan

Thanks for the shoutout, Tom. There are so many great social media tools out there for companies, but alas, I think that the Era of Dabbling And Expecting a Payback is over. :)

Tom Collins

Diane,

You're welcome, and thanks for stopping by.

I agree completely that a strategy and some investment of time and attention (and yes, some money, too) will get business folks to the rewards much faster.

But I'm consistently surprised when a major "payback" comes along that we never could have planned for or expected. It always takes me back to what everyone knows about a startup business plan: all the numbers and projections - and most of the plan itself - are wrong, at best.

I love those surprises and think social media is the best tool yet for being on the lookout for them.

Tom

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