By Tom Collins
I keep wondering if we'll ever get to the point where social media will be understood as a communication tool. Will people who "demand" an ROI analysis for their business to use social media get strange "how-long-have-you-been-off-planet" looks from everyone, just like they would if they said it about having a phone or an email address for your business?
It's full of lessons for how to get started in social media. Don't think of it just as a Twitter piece. Much of it applies to any social/business networking endeavor — even offline.
My ROi point here relates to the one investment that must be made in any business use of social media: time and attention. Small, but essential.
Here's a taste of what Diane says she — and her company — got out of her first six months using Twitter: