By Tom Collins
I keep wondering if we'll ever get to the point where social media will be understood as a communication tool. Will people who "demand" an ROI analysis for their business to use social media get strange "how-long-have-you-been-off-planet" looks from everyone, just like they would if they said it about having a phone or an email address for your business?
But I digress. Go read the Forbes article, Yes, I'm a CEO Who Really Uses Twitter, by Communispace CEO Diane Hessan. Read it again. Print it out and pass it around.
It's full of lessons for how to get started in social media. Don't think of it just as a Twitter piece. Much of it applies to any social/business networking endeavor — even offline.
My ROi point here relates to the one investment that must be made in any business use of social media: time and attention. Small, but essential.
Here's a taste of what Diane says she — and her company — got out of her first six months using Twitter:
Continue reading "The "i" is little, but It's Essential to ROi from Social Media" »
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