By Yvonne DiVita and George Kittredge
Roughly ten years ago, when businesses started to realize that they should have websites, and decided that they needed to hire professional website designers to build it - their thinking was, "Build it and they will come."
We are reminded of the 1989 movie, Field of Dreams, and that one great scene where James Earl Jones as Terrance Mann says, "People will come, Ray...And they'll pass over the money without even thinking about it."
Ah yes, being on the Internet held tremendous promise - all those millions of eyeballs gazing at your stuff. And they'll come and pass over the money. Many, many businesses jumped on the Internet band wagon and waited and...waited, and...waited, and some are still waiting.