One of the coolest parts of working on the BlogPaws 2010 pet blogger conference has been connecting — or re-connecting — with some amazing people involved in the online pet community. That's especially true of the speakers! Today we released a preliminary speaker page, with keynotes including Charlotte Reed (check out her Pet Writing Conference coming up next week), our pet blogging buddy Dr. Larry McDaniel, and Elisa Camahort Page, co-founder of BlogHer.
I'm not going to list the other 18 (and counting) speakers here — that's not why you came — but one of them is Mary K. Engle, Associate Director for Advertising Practices at the FTC. She'll be speaking on a panel disussing "The Dos and Don'ts of Product Reviews." As part of putting together the speaker page, Mary sent me to a page on the FTC site where she's posted a set of videos discussing the FTC's Revised Endorsement and Testimonial Guides. In several of the videos, she speaks directly to how the Guides affect bloggers. Here's an example:
You can watch, download, or get the embed code for all Mary's Endorsement & Testimonials Guides videos at the FTC site here.
You can also download a PDF copy of the full text of the Guides here.
Still got questions? Come to BlogPaws 2010 and ask Mary in person. Meeting in person the folks you've connected with online is another "best part" of working in social media for me.
How about you?