One of the coolest parts of working on the BlogPaws 2010 pet blogger conference has been connecting — or re-connecting — with some amazing people involved in the online pet community. That's especially true of the speakers! Today we released a preliminary speaker page, with keynotes including Charlotte Reed (check out her Pet Writing Conference coming up next week), our pet blogging buddy Dr. Larry McDaniel, and Elisa Camahort Page, co-founder of BlogHer.
I'm not going to list the other 18 (and counting) speakers here — that's not why you came — but one of them is Mary K. Engle, Associate Director for Advertising Practices at the FTC. She'll be speaking on a panel disussing "The Dos and Don'ts of Product Reviews." As part of putting together the speaker page, Mary sent me to a page on the FTC site where she's posted a set of videos discussing the FTC's Revised Endorsement and Testimonial Guides. In several of the videos, she speaks directly to how the Guides affect bloggers. Here's an example: