Typewriter to Bookstore video: Blogging a Higher Art Form?

By Tom Collins

Wondering why your book took 30 years to get published? How Second Life avatars fit into your book marketing plan? What makes author blogs "a higher artform" — as well as "far more lucrative" — than book publishing?

The helpful folks from the MacMillan Digital Marketing Team explain all (found via Guy Kawasaki's Tweet):

As with most humor (they are joking, right?), there are grains of truth and a serious topic or two in there, so perhaps we'll return to this another time.